Jakala

Jakala is an Italian Martech company providing digital marketing services to clients. I began working at this company when it was 77 Agency, a British company based in central London. It was purchased by Jakala to operate as their London arm mostly in paid media marketing.

I was entrusted to manage several companies media buying including: Trustpilot, Rocco Forte Hotels, Vindome Smart Wine Investments and Swiss4Win – the online gaming website of the land-based Swiss Casino Lugano. The included the management of large budgets of up to 1 million Euros per month to be executed over Google Search, Display and Social Media Channels including Facebook, Instagram and LinkedIn.

This project lasted for two years with some great success – mainly the upgrade of Google Search ads from Expanded text to Responsive Search, Broad Match update, as well as GA4 implementation. We also survived the 77 x Jakala merger and coronavirus.

SKILLS NEEDED

Paid Media Management
PPC, Social Media Advertising
Google Ads
Facebook Ads

PROJECT DURATION

2 years

VIEW LIVE WEBSITE

“It is my pleasure to recommend Todd Hanlon as an art director. He wholly rebuilt our studio’s Charging Bull website from scratch. The result: a significant uptick in our web traffic, and more importantly – numerous viable sales leads.”

LAURENCE KUYKENDALL , Studio Di Modica (Wall St. Charging Bull)

“Todd was my assistant during my five years as a busy international artist in New York from 2000-2005. I would like to enthusiastically offer my recommendation as we worked on a variety of projects, most significantly the publication of my best selling narrative art book “High Pink”.”

FRANCO MONDINI-RUIZ, Visual Artist

“I have known Todd all his life and I hired him as a graphic designer for our sales team as he is a self-starter and works well with other people. He is very reliable and I recommend him without hesitation.”

GERARD PHELAN, Vice President, Swivelier Corporation