The Coaching Academy

The Coaching Academy is the UK’s leading life coach training provider. They have trained more practicing life coaches than any other organisation. This is a Pay-Per-Click (PPC) role that required me to bring potential students to a introductory two-day seminar using Google Ads, Facebook Advertising, and Microsoft Ads. We replaced the agencies that were stagnant in their advertising. I created all new ads and campaigns generating over £250k in revenue with an £18k budget monthly.

Covid-19 is a sad but true reality that caused a downturn of events for this company. As Government restrictions do not allow gatherings of so many people we were forced to close the two-day introductory seminar. The Coaching Academy does most of it’s training online with Zoom and does not plan to bring the business back to the way it was.

SKILLS NEEDED

PPC: Google Ads, Microsoft Ads, Facebook Ads, Instagram Ads, LinkedIn Ads
Digital Marketing
Analytics
Search Engine Optimisation
Google Tag Manager
Adobe InDesign, Photoshop, Illustrator

PROJECT DURATION

15 months

VIEW LIVE WEBSITE

“Todd oversaw our paid marketing strategy with a close eye and strong attention to detail ensuring our budget spent turn into positive results – plus he is a great guy too!”

JON MARTIN, The Coaching Academy

“Todd has built all of our websites. The new versions have outdone earlier versions in speed, design, and optimisation. He knows our digital presence inside out, managing all of our technical assets. “

RAAD KILDANI, Al Sana Group

“It is my pleasure to recommend Todd Hanlon as an art director. He wholly rebuilt our studio’s Charging Bull website from scratch. The result: a significant uptick in our web traffic, and more importantly – numerous viable sales leads.”

LAURENCE KUYKENDALL , Studio Di Modica (Wall St. Charging Bull)