Focus Agency Group is a full-service creative agency based in East London. They are in the real-estate sector building high-quality campaigns for developers to reach buyers. I was hired to updated many of their client’s search campaigns from outdated Expanded Text Ads to Responsive Text Ads. This was a pretty large project as there were thousands of campaigns. I increased lead generation for many of their real estate developers through campaign updates as well as using extensions including Google Business Profiles and Map Ads as well as image ads.
Facebook ads really helped for new builds allowing regular viewers to see listed items as they come out. This tactic, along with lead-gen forms allowed the client to view their new leads daily. People were visiting the houses within days of submitting the form.
The Agency has since rebranded and is looking even better than before.