The Coaching Academy is the UK’s leading life coach training provider. They have trained more practicing life coaches than any other organisation. This is a Pay-Per-Click (PPC) role that required me to bring potential students to a introductory two-day seminar using Google Ads, Facebook Advertising, and Microsoft Ads. We replaced the agencies that were stagnant in their advertising. I created all new ads and campaigns generating over £250k in revenue with an £18k budget monthly.
Covid-19 is a sad but true reality that caused a downturn of events for this company. As Government restrictions do not allow gatherings of so many people we were forced to close the two-day introductory seminar. The Coaching Academy does most of it’s training online with Zoom and does not plan to bring the business back to the way it was.