PASSPORT MAGAZINE
Passport Magazine is a gay travel magazine based in Manhattan. They had focused primarily on the printed version until I was hired to redesign the website. Throughout the publications earlier years, they had a website built in .php that required a developer to post every article and image. They had to contact the developer anytime there was an edit to an article which became tiring. I imported all of the content into WordPress and redesigned a new theme. This was a remote position so I was lucky to be able to travel within the role. I often worked around Europe in cafe’s and outdoor parks.
The job not only required WordPress and web development but also Google Display Advertising. It was known as DART for publishers at the time. We would sell ad space in the magazine to advertisers who funded the production costs of the magazine as well as generating profits. Much of this was done with code using HTML, CSS, Javascript and .php.
“Todd oversaw our paid marketing strategy with a close eye and strong attention to detail ensuring our budget spent turn into positive results – plus he is a great guy too!”
“Todd has built all of our websites. The new versions have outdone earlier versions in speed, design, and optimisation. He knows our digital presence inside out, managing all of our technical assets. “
“It is my pleasure to recommend Todd Hanlon as an art director. He wholly rebuilt our studio’s Charging Bull website from scratch. The result: a significant uptick in our web traffic, and more importantly – numerous viable sales leads.”
