Jakala is an Italian Martech company providing digital marketing services to clients. I began working at this company when it was 77 Agency, a British company based in central London. It was purchased by Jakala to operate as their London arm mostly in Padua media marketing.
I was entrusted to manage several companies media buying including: TrustPilot, Rocco Forte Hotels, Vindome Smart Wine Investments and Swiss4Win – the online gaming website of the land-based Swiss Casino Lugano. The included the management of large budgets of up to 1 million pounds per month to be executed over Google Search, Display and Social Media Channels including Facebook, Instagram and LinkedIn.
This project lasted for two years with some great success – mainly the upgrade of Google Search ads from Expanded text to Responsive Search, Broad Match update, as well as GA4 implementation. We also survived the 77 x Jakala merger and coronavirus.