dmg Media is a publishing company with many titles including iNews, The Dail Mail, Mail Online, Metro and New Scientist. There was a very small team that was hired on-site during the peak of the coronavirus. More than 95% of the rest of the staff wash working from home. Northcliffe House where we were based was a ghost-town.
I created mostly lead-gen ads for iNewspaper online. The publication wanted to increase their registered users and ultimately their subscription base. I used mostly Google search ads to achieve this goal with their brand term achieving an astronomical result in then first month (something like 2000% increase).
I also worked on other titles like Mail Online and The Knowledge a short daily newsletter from the founder of The Week. The publications all had different readers so they required different media channels including: Facebook, Instagram, Twitter (X), Google Search.