The Charging Bull is an iconic statue in New York City created by Sicilian-born artist Arturo Di Modica. The 7,100 pound Bull was originally dropped off as a Christmas present underneath the fresh-cut tree that had just been placed in the NY Stock Exchange on Dec. 15, 1989. It found a home near Bowling Green after intervention from NYC Mayor Ed Koch, and the Parks Commissioner.
Maestro Arturo Di Modica asked me to help market merchandise including smaller sculptures, as well as larger installation pieces, t-shirts, watches and other memorabilia from a new website. We built the original version in HTML5/CSS3 with an e-commerce integration with Chase Bank. After running some tests, we found the majority of his business came from email, so we made it very simple to order. Contact the studio via email to purchase merchandise.
Studio Di Modica has sold large bulls similar to the Wall St. Charging Bull to both Dubai and Shanghai selling for millions each. The Shanghai Bull is in the Bund district, though has a slightly more reddish colour, and of the same weight as the NY bull.